Colombia has a major problem with the reduction and avoidance of waste to reduce the environmental impact of the country. However, the government is focused on implementing new rules and regulations that force companies to adjust their strategies towards a more sustainable situation.
In addition, there are many local initiatives that focus on the development of innovative solutions in order to reduce environmental impact, but also to create more efficiency and organization in many sectors. However, due to lack of resources and social barriers, these initiatives tend to develop rather slow.
Nevertheless, the young population of Colombia understands the need for innovation in order to participate in a better future. Therefore, is the country a good opportunity for expanding business activities since the market of these type of solutions is expected to grow rapidly in the coming years.