In April 2014, Netherlands Enterprise Agency requested Ideavelop and Verbos Business Development to carry out a market survey on the opportunities for the Dutch horticultural sector in Colombia as part of the so-called ‘Transition Facility’. The Transition Facility is a program focused on improving cooperation between selected sectors in the Netherlands and three upcoming markets (Colombia, South Africa and Vietnam). Horticulture is one of these priority sectors.

It often turns out that the bad image of Colombia withholds Dutch companies to investigate the opportunities in Colombia. The Dutch companies often do not know what opportunities there are or Colombia is not even selected as a potential interesting (export) market. This hurdle can be overcome by mapping market opportunities in the Horticultural Sector in Colombia.

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